How Does a DSO Work?
- Private practice owners can agree to a contract with a DSO for a certain amount of time in which an experienced business team runs the business side of the practice while the dentist maintains control over the clinical side of the practice. A DSO can provide services such as:
- Marketing campaigns
- General maintenance of the office
- HR decisions
- In some cases, DSOs purchase private practices with the goal of keeping the dental staff and former dentist owner employed at the practice to keep the well-established brand and general mood of the dental office intact.
- Some practices will band together to create a DSO to have better negotiating powers for discounts on supplies or even to get better rates from providers.
What is the DSO Structure?
What are the Benefits of a DSO?
- Consistent pay and general payroll support: DSOs provide systems for tracking employees' hours and distributing paychecks.
- Continued education: The opportunity for continued education is a perk for you and your team. Knowing that a dental office prioritizes continued education can be a plus for patients. In addition, free training in the latest techniques and treatments through your DSO will open more doors for you and your team.
- Marketing: Having a DSO actively campaign for your practice is incredible. For an autonomous dental practice to effectively get the word out to the public that they are in business either takes years of word-of-mouth advertisement or pure luck to find an office assistant who is also talented in marketing. A DSO creates top-of-the-line ads to get your dental office's name in front of as many people as possible.
- New equipment: DSOs create consistent standards for all the dental offices that they support with to make sure all equipment is in good working condition. Replacing old equipment with new and efficient tools is at the top of the list for most DSOs.
Who is Joining DSOs?
- Buy all new equipment
- Purchase or rent an office space
- Set up all office systems
- Hire office staff
- Start from scratch building a patient base
- They are tired of managing the business side of a dental practice
- They want benefits like consistent pay and retirement options
- Need new equipment but lack the negotiating power to get discounts
Joining the Right DSO for Your Practice
How Does PDS Support Practices?
Sources
1 Garvin, Jennifer. "DSO 101: What is a Dental Support Organization?" American Dental Association, 30 Mar. 2022, https://www.ada.org/publications/ada-news/2022/march/main-types-of-dsos
2 "How Joining an OSO Changes the Day To Day for the Orthodontic Practice." Orthodontic Products, 9 Nov. 2021, https://orthodonticproductsonline.com/practice-management/business-development/how-joining-orthodontic-service-organization-oso-changes-day-practice/
3 Pacific Dental Services, 3 Jan. 2022, https://www.pacificdentalservices.com/
The information provided by Pacific Dental Services in this blog is intended to educate readers about oral health and related topics. However, it is not a substitute for professional advice or career guidance from a qualified dental professional or educator. It is important to seek the help of experts for any concerns related to oral health or career planning.